Has become the Walt Disney Company (Walt Disney) the latest company to cut spending advertising heavily within the company Facebook, where they encounter the giant social networking an ad group because of their cooperation with the hate speech and controversial content, as reported by The Wall Street Journal.
Estimates by the research firm beats (Pathmatics) that Walt Disney was the largest advertiser in the United States via Facebook for the first six months of 2020.
Spent Disney about $ 200 million on ads broadcast service (Disney Plus) via Facebook in the United States in the first half of 2020, while it spent approximately $ 16 million on ads streaming service (Hulu) via Instagram between April 15 and June 30.
And the Walt Disney Company to hundreds of other companies that have temporarily suspended ad spending, including Unilever (Unilever) and Starbucks (Starbucks) and Ford Motor (Ford Motor) Verizon (Verizon) and Adidas (Adidas).
Discontinued some brands spent advertising for longer periods, but the time frame for the withdrawal of Disney wasn’t clear, as I didn’t believe Disney made a declaration years ago that it would be spent within Facebook, unlike many other companies, but it changed its plans ad in secret.
The report stated that Walt Disney temporarily suspended service announcements broadcast (Disney Plus) via Facebook, given that the company is concerned about the application of Facebook’s policies regarding content rejected.
Promoted the Disney broadcast service (Disney Plus) heavily this year and formed a significant part of company expenditure on marketing.
The report added that the police arrested also temporarily spending on ads streaming service other named (Hulu) cross-platform Instagram is owned by Facebook.
A representative of Facebook in a statement via email: “We know that we have more work to do, and we continue to work with groups, civil rights and other experts for the further development of tools, technology and policies to continue this battle”.
Earlier this month, said the organizer of the boycott campaign ad (Stop Hate for Profit) against Facebook: they haven’t seen any commitment after a meeting with CEO Mark Zuckerberg.
And support groups the civil rights of advertisers to pull ad spending for the month of July, on the grounds that Facebook has not made sufficient progress in implementing its policies on hate speech and misinformation.