The growth of the market of wearable devices throughout North America by 38 percent in the second quarter of this year compared with the same period last year, at least according to the latest enterprise Canalys specialized in market research. Statistics show that the total sales of smart watches has reached two million US dollars during this period.
The leader of the market is Apple as usual always, the company has managed the shipment of 2.8 million units during the second quarter of this year making them get a market share of 38 percent. In the second place, comes the company Fitbit, which managed the shipment of 1.9 million units with a market share of slightly more than 24 percent, while the dissolved company, Samsung ranked second as it has achieved tremendous growth by 121 percent, which helped her to think on the Garmin to determine it ranked second after succeeded in the sale of 0.8 million units and get a market share of 10.6 percent.
It seems that Samsung’s efforts to diversify its portfolio has paid off where it made a series of smart watches Galaxy Watch Active Series a range of powerful features and useful and new designs that are praised by the customers.
On the other hand, the company failed to Fitbit with its smart Fitbit Versa Lite in raising interest in consumers because of every To features compared to the smart watches of both Samsung and Apple. As usual, he enjoyed the Apple, quarter-strong, where had shipped 60 percent of the hours by the smart to North America. On this subject, said analyst Vincent Thielke at the company Canalys, said : ” approaching vendors of smart watches are increasingly the target, where they reached a price point fitting in a manner that preserves the huge demand “.
When it comes to price, it was stated that 200 to 299 USD is appropriate price for smart watches. Regarding features, consumers are looking more for the sensor heartbeat and support the cellular networks.