Since the announcement of the results of presidential elections of the U.S. in 2016, and social networks, especially facebook and twitter regarding the two came under heavy fire from the press and public opinion, legislators, organizations, government and private because it allowed for news counterfeit to wait for us to add to the other content played a role in the formation of the final result of the eligibility of the presidential followed by the whole world.
It was clear that the growing criticism which does not subside and the different subjects of the Russian intervention in the U.S. elections, the problem of the news fake, the problem of hate speech, violation of the privacy of users … will lead inevitably to major changes which started to publishers, marketers, advertisers and the entire industry get it now.
Now before the midterm elections America, works facebook and twitter to make political ads more transparent to reduce the impact of its platform on the final results of the obstruction of democracy.
The company unveiled two of their new on May 24, any only a few days ago, explaining how advertisers can politicians create ads, and how they will be imposing new rules and how will the political ads to the users. The both companies to update advertising policy platform regarding these kinds of ads.
In this article we will answer various questions about this topic.
When will the new changes?
Advertisers can politicians now applying for funding. He said Facebook he will start in the application of its policy starting this week. Will Twitter enforce it later this summer.
Outfits of the two companies in order to provide the advertising platform safe know the advertising policy of the destinations are within the United States and to promote transparency and display ads policy to the American people and of destinations does not exist in the same country.
How to score the advertisers?
To view political ads for the election the Federal, will be on the advertisers to disclose their identity in full and that the financing of the Declaration because this would be before for the users.
For Facebook and twitter, the candidates and the Commission to provide the ID of FEC of their own, and individuals or organizations that are not registered in the FEC delivery model is documented, it will make the producers to check it out.
Us allows foreign citizens to establish political ads and the targeting of persons born in the United States.
What happens if you don’t score one of the advertisers?
If you discover the Facebook to car advertising, will remove it because of the advertiser is not registered, and then will be prohibited from this advertiser display ads with political content until it is registered. It will also inform users who report about these ads what happens.
Encouraged Facebook users, in a blog post, not his city, to report on ads that they believe are political but non-classified. To do this, users must click on the three dots in the upper right corner of the AD, clicking on “reporting”, then select “refers to a political candidate or issue.”
The company pledged to the U.S. that it would use artificial intelligence for ad review and discover their ratings, Add to hire between 3,000 to 4,000 people trained to review advertising and classified to meet the demand heavy.
Will start the Twitter application of the new policy “later this summer”, according to her blog can be for users of the micro-blogging platform is also reporting on the tweets that promote them, which they believe fall under the political content, the gas source correctly.
How will political ads be?
On Facebook and Instagram, will continue to be the top political ads, publications, “driven Foundation x”. When users click on this classification, they will see the amount of a campaign budget that is put behind this ad is to individual in addition to the number of people who saw it, including the age and location and sex. This part of the center for transparency and advertising in Facebook.
On Twitter, the ads will include a political badge refers to “has been promoted (Political Declaration)” listings “driven from the [name of product]” at the bottom of the AD. It may also include “authorized by the [political]”.
Would you change the form of the accounts?
Required to submit the advertiser about this type of advertising different information on the page on Facebook or account on Instagram and twitter.
The information should appear in the description, including a website URL, official email, country, different information must be the official website of reliable and includes contact information.
And classification of Twitter accounts of candidates, specifically for Governor, or U.S. Senate, or the house of representatives, with the What is the place in which they work for.
Of course, you should these accounts include real photos including profile picture as well as use correct information and confirmed.
What about the healing centers of the ad is?
Put Twitter and Facebook political ads are visible to anyone, not just those who pay the advertisers to target them.
Center the transparency on Facebook is available on the following link facebook.com/politicalcontentads users can also access it when you click on an advertisement poster. People can watch political ads and issue ads by advertisers in the United States for seven years. He said on Facebook he intends to expand the tool to include more countries in the future.
This means that the current policy will remain available only in the U.S. but will expand to other countries on short and medium term, including Britain and the European Union, and it is unlikely to be activated in the Middle East and North Africa after months of now.
Will the Twitter transparency center display this summer, where users can watch all the ads that are displayed on Twitter. For advertising political campaigns, users can see the AD spending and target demographics.
Will this affect publishers?
Yes; the publishers policy on Facebook, saying she will deal with the news articles just like the political ads especially and news websites usually resort to ads on Facebook to bring visits and readings to their positions and access to boil her fans interested in what you offer.
You can trust in the new policy?
He said Facebook he’s working with “external experts”, researchers and academics within the Committee on his election. This Committee Application Programming Interface to access to the archive of the ads and upload it.
Said Rob Lord, Director of Product Management at Facebook, during a press conference: “there will be mistakes”. “We hold ourselves accountable.”
As for Twitter, she wrote on her blog: “this is just the beginning of our efforts in increasing the transparency of all the ads on Twitter. We will continue to work on improving our efforts in this area will provide updates along the way.”
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