What Google first surpassed Amazon?

On the market periodically there are new categories of devices. Some of them become incredibly popular. An example of such devices — smartphones. Others are less interesting to a wide audience. However, sometimes it is more than a year before the new devices are proliferating. And over time, the leaders are identified a new market segment. The newly announced previously considered developing the next version of its mobile OS, Android P, Google managed to surpass Amazon is what Amazon was in the lead from the start.

Delivery Google Home and Mini exceeded the supply of Amazon Echo

Amazon offered the first Amazon Echo even in 2015. As the first product of the new category, Echo has the largest market share are already used by devices on a quarterly basis and continued to lead in sales. It was not until the first quarter of this year. Smart speakers — the most rapidly growing category of technology products, combining the column and the software virtual personal assistant. During the three-month period from January to March 2018, according to Canalys, the global market was supplied 9 million of the devices this category. The increase compared with the corresponding period of last year amounted to an impressive 210%. But Google managed to surpass Amazon in terms of deliveries in this market segment, as reported in the article by Alan Friedman (Alan Friedman) published by phonearena.com.

During the first quarter of this year, the global market was supplied 3.2 million Google Home Google Home Mini. And it exceeds the indicator of the volume of deliveries of smart speaker Amazon Echo, which is 2,5 million devices. Should additionally point out that the company Google for the first time managed to surpass Amazon in terms of shipments of smart columns during the quarter.

Supply growth Google Home and Mini — 483%

Even more impressive is the increase in the supply of smart speakers Google, amounting to 483%. For comparison: the similar indicator Amazon — 8%. During the reporting period 4.1 million smart columns was raised in the United States. In China was delivered 1.8 million digital devices this category of products.

Why is Apple not HomePod is among the most popular smart speakers?

The third supplier of intelligent speakers was a Chinese vendor Alibaba, with the figure of 1.1 million devices. Apple also offers consumers its smart speakers — HomePod. And indicators of supply are not reflected in the leaders, and were included in the category “Other”. Other vendors, in addition to the four leading suppliers of smart speakers was put together to 1.56 million units. However, Apple started to offer its smart column only on 9 February 2018. Thus, its product has been on the market for only two incomplete months during the first quarter of this year.

To discuss important Google’s success and future prospects of improvement of smart columns readers can Telegram chat.

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