According to Ming-Chi Kuo, an analyst widely known TF International Securities, Apple is currently working on several promising areas. We can talk about such projects as the Apple Car and AR Glass.
According to a published note to investors, Apple’s project Car will be unveiled to the public in the 2023-2025 year. Analysts believe that this product will revolutionize the automotive field, as in his time did the iPhone in the smartphone market.
We expect that the Apple Car will be the next “star” product of the company. The reasons for this are several:
- Automotive segment definitely needs to innovate. Currently in this market there is only stagnation, exactly what we saw 10 years ago in mobile industry.
- Augmented reality technology which will be introduced in the Apple Car will allow you to “re-invent” the car, which will lead to significant changes in this area.
According to Kuo, Apple’s project Car will also be the starting point on the way to capitalize of the company at $ 2 billion.
The analyst also shared Apple’s plans regarding augmented reality, or AR Glass. It is likely that the device will be announced in 2020 and will receive a “revolutionary user interface for the new generation.” The product will work on a special version of iOS, using the already existing software environment ARKit.