Why LG manufactures displays for Apple?

In fact, it’s two questions: why Apple ceased to develop displays for their equipment (in 2016) and why it was chosen as vendor of the external displays LG? The first of them will answer immediately: until 2016 almost all of the displays manufactured under the brand name of the company was, technically, a third-party developments.

The LG monitor is great for Apple, is not it?

When Steve returned to Apple, the company has released a wide range of different products: printers, scanners, cameras and displays. In any of these areas, Apple was not the slightest chance to become the best. Inside of boxes with fantastic design and developed with unusual for those years attention to user were the same that are widely known and pretty good “engines” of third-party companies. Steve said that henceforth the company will only deal those areas where it is best. A wide range of “went under the knife”. The displays were also in the black list, but someone managed to convince Steve of their need and on the background of mass layoffs (in 97-98, the number of employees fell by a third) in the draft of the Apple Studio Display was even open vacancies – selection of candidates participated personally Steve.

As before, the cathode ray tube and LCD panels for these displays remained a third party for price reduction has often been used not the new ones, but there was in them something much more important for users of Macs to use the Apple Studio Display, developed in the most difficult for the company and its employees time, it was a lot easier than it displays to all that made it possible to concentrate energy and attention on user objectives. This approach has long been even criticized – it was fun, it was believed that the evidence did not even require, simply compare the economic performance of Apple, such as Dell. Apple, for mastering her leadership, good intentions and zaviralnye ideas, the future was not and never could be. In our days any of those times even pleasant to remember. It is sufficient to compare the economic performance of the Apple and the Dell. But back to the topic.

Displays from Apple

In 1980, Apple Computer was the first company display, 12-inch monochrome CRT display Monitor III. Actually the monitor (tube and run the electronics) was a third-party designed and manufactured by Sanyo. Case, interface with computer and other important aspects were from Apple. The monitor was designed for ground-breaking, incredibly progressive Apple III (official write new computer platform was an Apple III, in the style of then-Steve). The Apple III is considered to be a complete and utter failure – but actually it was not so. The “first version” the Apple III was a lot of glaring and incompatible with life problems, but they were quickly corrected. The problem was with Monitor III, and also in the case of the Apple III they can be considered the continuation of its merits. Anti-reflective coating (in 1980!), causing the image on the screen is redrawing very slowly – the display was compatible with the Apple II line, and, oddly enough, even popular.

Apple III Monitor III

From 1980 to 1997 the development of the displays in Apple Computer was involved in several teams, in 1984 one of them was developed by Apple IIc Flat Panel Display, one of the first LCD displays in the world. Monochrome, with terrible technical characteristics (low brightness and contrast), high price ($600) – on the market it was not successful, but it was one of the very few displays designed almost entirely to Apple.

Apple IIc Flat Panel Display

С1998 by 2016 all the displays Apple used “third party engines” from the well-known and respected in this difficult region of companies around which Apple has designed the device with a well-recognizable “Apple” features, comfortable and good, but usually cost much more expensive than “normal” displays from the same companies. Thanks to the progress and unification, “normal” displays worked with Mac AMI without any problems, and external displays from Apple, I mostly just tried. Or were waiting to be sent “home” faulty or defective displays from Apple, returned to the buyers.

Mac and iPads, iPhones and iPod touch, just used and used “third-party displays” selected by Apple engineers (technical and economic criteria), and adapted to the requirements of specific technical products. Because the development of modern displays is specific and complex area of activities, as well as the development and production of, for example, flash memory or RAM, system-on-chip, graphics processors, and more. With the urgent need in any of these areas, a lot of money and with a huge effort, can take hold of any big and rich company. The same Apple, for example, managed to occupy very good positions in the development of systems-on-chip.

Why LG?

“Live not by LG” – a phrase from the 90s, a parody of a quote from Solzhenitsyn

LG is very well known, it sometimes seems that it manufactures its televisions, microwave ovens, refrigerators and all sorts of other things from ancient times, and in the vastness of our country it was known popularly always. Inexpensive and good home appliances with GoldStar logo (the old name of the company) or LG a wrongly considered as something second-rate, probably due to the fact that it was available. Used, and nothing bad to say about her, I can’t. But today we’re not talking about LG Electronics, and about a dozen other companies belonging to the South Korean Corporation LG, and LG Display, the one that develops and manufactures (in South Korea, Poland, China and Mexico) LG UltraFine, external and “internal” (a significant portion, but not all) displays the Apple nowadays.

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LG Display was born as a joint venture between LG Electronics and Phillips in the same 1999, when Apple released the Apple Studio Display. A joint venture called (there were two) LG.Phillips LCD and LG.Phillips Display. The latter was developed and produced cathode-ray tube. In 2004, Phillips sold its stake in these enterprises, and in addition, they merged into one, the LG Display. Is an independent company, 37.9% of which belongs to LG Electronics, other independent companies and 33.7% owned by LG Corporation.

This is one of the best developers and manufacturers of displays in the world, displays its manufacture are used in various products of different companies, particularly Apple uses them in iMacs, iPad, iPhone and iPod touch. Most likely, the Apple Thunderbolt Display is also used here – but the evidence that I have. When in 2016 Apple has decided to live not by lies, the choice of LG as the partner for this was to be expected and natural. At the same time, almost nothing has changed. New display for Apple since UltraFine called LG, but they are the joint efforts of Apple and LG Display. Changes may have been more – but the most notable connected with design displays. Apple is no longer intervenes in it, exercising only the functional side of the question.

For their design LG UltraFine mercilessly criticized, no less than the Eiffel tower or the Museum of modern art in Paris in the first years of their existence, but nothing terrible because of this did not happen. Same with the LG UltraFine: all right. In my opinion, they are still expensive (LG UltraFine 4K is in the Russian Federation 58 950 rubles, UltraFine 5K LG – 97 799), but in all other respects they are quite reasonable. A good sign of the hardware: using it forget about its existence.

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