How many nights have you spent without sleep watching her favorite TV show. Today the synthesis of new multimedia platforms has ended with the consumption type of television to which we are accustomed: you can watch the entire season at once, instead of waiting for new episodes once a week. Streaming service Netflix has even coined a new term: binge-racer (something like obsessive rider), which is the type of extreme drug addict who can spend sleepless nights watching one episode after another. We are talking about the real fans who can watch an entire season in 24 hours. For Netflix data, the number of such users only in 2013 amounted to about 8.4 million. But how this behavior affects the health?
There is no doubt that viewing TV shows is a way to avoid everyday worries. So, 76% of people surveyed by the company Netflix, said that watching the show helps them to feel good and also gives the opportunity to choose what, when and how much they want to see. Undoubtedly, compared with conventional TV , it is incredibly convenient. But what happens in the brain when a person “binge” viewing of TV series? The link between watching new episodes and reward system in the brain is obvious. As writes the edition Muy Interesante, in the opinion of the neurologist Diego Regolar from University of Catalonia, available episodes of the series helps the nervous system, which does not tolerate waiting to be activated and make me hooked on the series. Study Netflix confirms this type of consumption: the participants prefer to watch the whole season at once — on average in just one week than, for example, one episode a week. Before serial marathon brain generates dopamine — the neurotransmitter associated with pleasure.
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It is clear that for streaming services, like almost everything in the modern world is a careful marketing strategy: marketers are well aware of the need to give the consumer and how to make sure that consumers return again and again for their goods. For example, large releases come out on Fridays and are available to the user a few episodes or even the entire season. It is logical to assume that many viewers will spend the weekend at their TV screens. According to Netflix, the series of science fiction and horror are likely to be viewed in one gulp. But viewing the whole season takes more time than conventional film, which in addition stimulates the reward system.
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Why should you be alert?
Try to remember the feeling when you watched the series finale of the long-awaited series — what is it? The inability to watch the next series creates anxiety and interferes with concentration on other tasks in everyday life. The neurotransmitter dopamine is released when we enjoy the process can be associated with innocent actions, such as listening to music or eating chocolate and other more dangerous — for example use of alcohol or drugs. Today for anybody not a secret that between harmless fun and serious addictions there is a fine line. There are studies that warn about the cognitive and psychological damage from watching TV shows in one sitting. This behavior can lead to isolation and even to the depreciation of everyday personal experience. And in order to stay abreast of news from the world of science and high technology, subscribe to our news channel in the Telegram.
The researchers also do not exclude that after watching, people can feel physically exhausted and emotionally depressed. So next time, when will the next season of your favorite series, think carefully before watch all the series over the weekend or overnight.