Yesterday we told you how Xiaomi, OPPO catch up with, has published a post on Twitter with its own prototype smartphone with a camera under the display immediately after a similar prototype showed OPPO. However, the Internet is not the only place where Xiaomi is attacking their competitors, choosing is sometimes not the most humane methods.
First, the company does not hesitate to start to advertise your new Redmi K20 under the slogan “flagship Killer”, OnePlus which is actively used in the first years of its activity on the smartphone market. Then the Chinese manufacturer has installed billboards next to the ads OnePlus all over India with no less bold statement than the above slogan, which reads: “Starkly superior to the latest One”.
The slogan Redmi K20 is harder than it looks
“Starkly superior to the latest one!” +1 if you liked these punny ads! ??#RedmiK20 and #RedmiK20Pro coming soon! The #FlagshipKiller 2.0 ??
Have you noticed it yet? If yes, take a selfie and share it with me. ?#Xiaomi ❤ this #Redmi pic.twitter.com/eFeQbw2uIq
— Manu Kumar Jain (@manukumarjain) June 2, 2019
This phrase in the English language is interesting for three reasons. First, it is translated as “Much superior to the last” that just tells us that the new flagship Redmi much better than before. Secondly, if you notice the font in this slogan, you will notice that the last word in it is written using the same font as in the brand name is OnePlus, and it tells us that the promise in the slogan of Xiaomi on the Billboard Redmi K20 – Much superior One… Plus. Thirdly, as you probably noticed in the advertising campaign of OnePlus 7 involved the actor Robert Downey Jr., who is known most for her role as Iron man or Tony stark (Tony Stark) in kynoselen Marvel movies. The first word in the slogan Redmi K20 can be replaced by any other more popular dialect of the English language, but Xiaomi have decided to use STARKLY.
Why Xiaomi is feuding with the OnePlus
Now let’s deal with this hostility between the two Chinese companies. As many of you probably know, OnePlus, as well as the OPPO, is a subsidiary of BBK Electronics, and although both the company and deny at every opportunity the fact that they are closely related. However, many of the developments the OPPO for its flagship end up becoming the main “chip” devices OnePlus.
The OnePlus marketing has always been aimed to provide buyers with the best characteristics at the lowest possible price, and at the same time to propose software that is appropriate for experienced users — first it was deceased CyanogenMod, and then Oxygen OS. Thus, the company promoted its device as a “killer flagships”. However, OnePlus is now – not the one we saw in the first years after its market launch. The company no longer uses a radical approach in their marketing campaigns, but still remains true to its strategy of low price and high performance.
Xiaomi has recently developed a similar strategy. Through its subsidiary Poco she released in Western markets smartphone Pocophone, promising developers and users with timely updates and support, as he climbed behind the initial customer base of OnePlus. Many even called Poco a spiritual successor to the OnePlus, although the company is far less independent from their parents than from OnePlus OPPO developments.
New marketing strategy Xiaomi has applied and to another of its subsidiaries, and its latest device – Redmi K20. Apparently, marketers Xiaomi has noticed the promotion of the company’s devices as low cost alternatives to competitors works really well, and that is why expanded its “unique” strategy from one Poco to sub-brand Redmi and its flagship K20.
And what could be better to promote the device than an attack on a company that works in the same direction, with the same strategy and has the same customer base that are interested in you?
Xiaomi is not the first smartphone manufacturer, who trolls their competitors
Tactics Xiaomi is not at all unprecedented: we have seen a similar strategy from Samsung a couple of years ago and Google, when it launched an advertising campaign for its line of Pixel, contrasting it to the actual iPhone. Recently, Google released the Pixel 3a and the company, of course, took the opportunity and potrollila Apple with its iPhone Xwhat we were told in a separate article. Samsung used a similar approach a couple of years ago, though, and went too far.
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