There is now a change in leadership when it comes to the smartphone market in India, has become the company Xiaomi is now the smartphone market in India with a market share of 27%. This means that they succeeded in the overthrow of the company Samsung, which was behind the manufacture of 25% of smartphones shipped into India during the last quarter of the year 2017.
In the language of numbers, the Xiaomi company shipped 8.2 million smartphones, while Samsung shipped 7.3 million smart phone. This represents a strong growth of 17% year on year for Samsung, but it wasn’t enough to keep pioneering the smartphone market in India. On the whole, the growth of the smartphone market in India grew by 6%.
Diagnosed institution Canalys specialized in market research the success of Xiaomi company in the leadership of the independent group in India, he selects the strategy that works, preparation of marketing campaigns, and determine the composition. However, 2018 will not be smooth because the analysts believe that the phones Xiaomi closer you get to the stage of displacement in India while its share in China is shrinking. However, the company is quite successful in these countries, knowing that they were the two largest markets for smartphones in the world.
As for Samsung, it has lost its market share because of their offerings vulnerable when it comes to smartphones that are priced 240$ or less. The demand for phones Galaxy low is weak, but is expected to review the Samsung its muscles again through the renewal of its range in 2018.
While she had taken all of the Xiaomi and Samsung at half the smartphone market in India, the company’s list of the five best selling smart phones in India also include both Vivo and Oppo, and Lenovo.
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