Youtube launched a feature Messaging have users on the web, and after that was available on smart phone applications only during the last period.
Users can now login to their account on YouTube and see the messages icon and share content with their friends to discuss about a specific video, the same mechanism used in the phone application.
In fact, the mechanism of sharing videos via Messaging, discussion not much different from watching it via other Messaging apps, but sometimes users find this way easier being straight.
Despite being of the most important technology companies in the world, but Google is struggling in the area of application of the conversation, so maybe try to change it from all sides, which often with the do with one of the largest platform.
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