Escalating competition in the industry of online video, where the seeking facebook the car on the train knew it, he urges the control of YouTube from Google.
Since the days announced Instagram owned by Facebook platform video IGTV, which they left on the video clips are vertical and designed for smartphones with the time period up to 10 minutes.
And anyone who doesn’t know the new product completely tied to the application Instagram, where will appear to follow accounts that have channels on the platform alerts indicating that the accounts published new videos on the video platform.
As they worked to provide the product through an independent application, you can download it and log in using an account with Instagram and start exploring the videos and channels and watch them.
In the meantime, it would be IGTV exists as an application to own an asset within the application Instagram main. It is the same strategy used by Facebook with Messenger when it was just a feature in the social network and then turned it into an integrated application and service independent, as their use requires to download the application, in addition to the main application Facebook.
The betting company of America to convince a billion users to apply Instagram on the use of the IGTV in the watch video clips and explore.
From the perspective of the consumer and create content, put IGTV himself directly against youtube, the latter has just announced that it has more than 1.9 million users per month are registered.
Did not expect youtube at this point wishing to maintain the content creators and the owners of the channels retaining them in the platform to avoid their migration to a new contender.
And Google well that Facebook is trying its rival in the field of video since a long time and not only the current situation, where they have worked for months to develop process to upload videos to the social network reinforced the importance of video in news feed users have.
This announced some new features that would constitute additional incentives for owners of channels in order to stay on the platform in general.
In this regard, said Neal Mohan, head of product at youtube: “we want this organization to be the new sources of income are meaningful, not just a small percentage of which were manufactured with the advertisements”. “The goal is not only to increase the yield to the maximum, but rather to strengthen the community between the creators and their teachers”.
These are considered new features vital to keep content creators loyal to YouTube at a time when the middle of the video, characters online on the alternatives more than ever to reach their audience.
It was clear at VidCon, an annual meeting for two in Southern California last week, where he was competitors, including Facebook and snapchat, Amazon and twitter are visible just like YouTube.
Format of the event appropriate to the various companies present on the advantages and new possibilities for publishers and owners of TV channel, it is understood that YouTube is a monopoly VidCon years ago to bring the competition to it during the last two years.
Continue youtube strong competition from Instagram and the figures published confirm that the Facebook platform will continue to share market constantly hoping to exceed youtube after years, that the inaction of the latter has not been able to convince the owners of the channels to stay on them the alternative of facebook and its profitable and the best service owned by Google.
Speaking of how Google decided to continue this competition, let’s learn the new features.
Posting videos recorded on the form of video clips directly
Availability youtube a tough competition from Facebook when it comes to searching hungry for videos, as we know, many prefer to do live broadcast to intersect them on Facebook during the recent years, their social and their ability to invite friends and fans and their new video and thus bring the audience the viewer.
But this does not mean that YouTube is not well on this level, though his only fault was that he didn’t support this feature until late. not to mention that the U.S. company did not open by the owners of the channels of medium and small rookie that has at least 10,000 subscribers.
Youtube has announced that it can record the video clip and display it like a video to be broadcast directly to subscribers, has confirmed that it will be available for all channels that have 10,000 subscribers at least.
Videos are uploaded on the same interface on YouTube, and within the options can occur new feature called “Premiere” to view the video like a live broadcast.
Can content creators also join the chat during the video broadcast to communicate with their fans about this content registered in advance, in addition to the commentary on the video clips before you start.
Can use messages to promote your videos coming from content creators in addition to things like the trailer, the new film from the studios or trailers of video games or even music videos. But Premieres is not linked to the music of YouTube at this time.
The sale of goods and products
Throughout the long years, under the YouTube source of profits and revenues for Publishers, mainly through advertising, can profit also from the novel of the assignment and promotion of their products through the inclusion of links in the description.
Now the company has decided us to help them to achieve their sales needles through highlighting the products that are up their with video clips without the need to add links to the description.
You will get channels that have 10,000 subscribers, at least on this feature, which enables the owners of the channels of promotion for shirts and things that carry the logo of their channels, and this in collaboration with Teespring niche in it which provide the printing of these products.
While testing the demo version, you Teespring that there is a pass rate of 82% of YouTube users using the service goods, as conversions from views to sales was in the selection of the highest with 2.5 times of a novel Description Standard. This has led to an increase in the average number of units sold per user by 25% for each user, and between users and early adopters.
A paid subscription
Can channel owners to submit videos exclusive only to participants who pay money for the obtain of that content.
Another feature announced by youtube where you will add the tab to the channels that get this feature and use a feature exclusive content.
This requires any buyer interested in this content to pay $ 4.99 per month for the channel which offers this content to the right of the viewing and access to your content.
Will need content creators to 100,000 subscribers or more members of the YouTube Partner Program in order to take advantage of this feature.
This is the most important 3 advantages of the move by YouTube to face competition from facebook and Instagram owned don’t step the launch of the IGTV, this time do not provide the services of the competition ways to profit both through the participation in profits via adverts or in other ways in the meantime.
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